University students in select campuses are set to benefit from the BLAZE experience as the youth network Blaze by Safaricom unveiled the first of seven Blaze Campus Experience Zones.
These Campus Experience zones are expected to deliver an enhanced customer experience to the brand’s subscribers.
The unveiling of the Campus experience zones happened on Thursday at the Catholic University of Eastern Africa which also doubled up as the first campus experience zone built for the students.
Apart from CUEA, there are six other campus experience zones that Safaricom is set to open across the country.
The other six other zones are Egerton University in Nakuru County, Mt Kenya University in Kiambu County, Kakamega County’s Masinde Muliro University of Science and Technology, Kilifi County’s Pwani University, Moi University from Uasin Gishu County and the Technical University of Mombasa in Mombasa County.
According to Safaricom’s Director of Consumer Business Sylvia Mulinge, the Campus Experience Zones are more than just a kiosk. The Director said that the investment was in line with the business’ commitment to meeting subscribers’ unique needs.
“Customer service is at the heart of our operations. We want the youth to know and see for themselves that Blaze is a brand that listens when they speak; a brand that understands their needs and is ready to invest significant amounts of money to meet those needs,” said Ms Mulinge.
Catholic University Vice-Chancellor, Justus Mbae expressed his interest in more collaborative opportunities between the university and Blaze.
“We are very pleased to be the first institution to welcome Blaze onto our campus. This partnership provides a great opportunity for our students to not only benefit from readily available products and services. We see it as a chance to prepare learners for the workplace by exposing them to one of the strongest brands in our country,” said Prof. Justus Mbae.
The telecom company intends to invest close to Sh50 million to roll out the seven experience zones in universities across the country.
Each experience zone will consist of customer service desks, a dedicated team trained specifically to handle requests from Blaze subscribers, a retail section with great value Blaze devices and accessories, and a gaming zone where customers can relax and unwind while waiting to be served.
This campus experience zone will give the students internship and employment opportunities which they can access through the student union offices.
Blaze is a sub-brand of Safaricom and was created to give the youth aged 26 years and below products, services and benefits tailored specifically to meet their everyday needs.
A first of its kind platform in Kenya, East and Central Africa, Blaze was founded on what Kenyan youth say is most important to them – freedom, empowerment and success.