Renown Spanish clothing retailer Zara has launched direct e-sales to Kenyan fashion consumers.
Dubbed as one of the most successful global fast fashion retail brands, the launch of Zara in Kenya targets the emerging middle class fashion lovers.
The unveiling of the online platform was done on 1st November 2018, just a day before the the online sales went live in Kenya and 105 other countries.
This unveiling will now make Zara’s global collection available to over 202 markets globally.
Customers will have their orders shipped within seven days after placing an order through the e-commerce site.
The new sales model excludes agents from the entire process thus enhancing the affordability of Zara’s products.
Zara eyes new markets
Items bought on the online platform are paid for using methods such as PayPal.
“Against this backdrop, online sales will be expanded to new markets over the coming months, including those in which Zara already has stores, where it will develop local online sales platforms,” said the firm in a statement.
Zara aims to leverage on the global online store it is creating to bring its fashion to more people.
The global online store is available in English and French and comes with dedicated customer service.
Zara’s mother company Inditex’s chairman and chief executive officer Pablo Isla announced that the company’s other brands will also be available in the online stores by 2020.
“All of Inditex’s brands will be available online anywhere in the world by 2020,” said Isla in September.
Inditex other clothing, accessories and home textiles brands include Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterque.
The firm is eyeing to expand its business further by launching their product offering in new markets over the coming months.
The firm also unveiled the online stores in Angola, Ivory Coast, Senegal and Ghana.
It is estimated that by 2020 Africa’s spending power will be Sh140 trillion ($1.4 trillion) up from Sh86 billion ($860 million) in 2008.
Global players are now turning to emerging markets such as Africa for growth, attracted by rising disposable household incomes, fast economic growth and a young population, according a study by McKinsey & Co.